Hi, I'm Pranjal Surana

6+ Years
50+ Projects
30+ Five-Star Reviews
11 Countries
Scroll Down
Pranjal Surana – Founder of Flip Retail, AI agents, custom ERP and software engineer

Pranjal Surana

Founder, Flip Retail · AI, ERP & Software Engineer

I'm a full-stack engineer and the founder of Flip Retail, the product and engineering studio of Surana SPG. I build AI agents, custom ERP and GST billing systems, order management and SaaS products for businesses that run on inventory, orders and margins. Over six-plus years I've delivered 50+ projects for 30+ clients across 11 countries.

I'm the maker of SteelERP, AI Counsellor and JewelShoot, and my client work spans AI SaaS, fintech and Web3, including 20+ DeFi and NFT projects that collectively raised $1M+. I put AI where it removes work, not where it looks impressive in a deck.

50+
Projects Delivered
6+
Years Building Software
30+
Clients Worldwide
11
Countries Served
Java / Spring React / Next.js Python TypeScript / Node.js PostgreSQL LangChain / RAG n8n / Automation WhatsApp API Solidity / Web3

Products

Software I own, ship and support. Each one started as a real problem a real business brought me.

AI Agent · WhatsApp

AI Counsellor

A WhatsApp AI agent that qualifies leads and books appointments for study-abroad consultancies — around the clock, in the language the student types in.

Learn More
Generative AI · Imaging

JewelShoot

AI jewellery photography. Upload one photo and get catalogue-ready model shots and reels in under a minute — no studio, no model, no reshoot.

Learn More
Automation · Growth

HypeZy

Instagram automation that feels human — auto DMs, smart triggers and AI-powered content scheduling for brands that live on social.

Learn More
Marketplace · B2B

Jaipur Business

A hyperlocal B2B networking platform and directory connecting Jaipur's entrepreneurs, suppliers and service providers.

Learn More

AI Solutions, Software Solutions & ERP Development Services

And when you need something built from scratch: the same engineer who ships the products above takes on client work. Fixed scope or embedded, whichever gets you live faster.

AI Solutions & Development

Intelligent applications built on LangChain, RAG pipelines, vector databases and custom ML models — enterprise-grade AI systems, not demos. Knowledge assistants, document processing, forecasting and LLM features inside the tools your team already uses.

AI Agents Development

Custom AI agents that do real work inside your business: qualify leads on WhatsApp, read and key documents, take orders, chase payments and update your ERP or CRM — with a person approving anything that matters.

Custom ERP & Billing

Tailored ERP systems, GST billing and inventory management designed around how your organisation actually operates — delivered module by module, with the first one live early.

Web Application Development

Customer portals, internal tools, dashboards, marketplaces and workflow apps built with React, Next.js and Java on solid back ends and APIs — shipped in two-week increments you can use as they are built.

SaaS Product Development

From MVP to multi-tenant platform: subscription billing, tenant isolation, role-based access and AI features built in. I run my own SaaS products, so I build like an owner, not a contractor.

API Development

RESTful and GraphQL APIs with robust architecture, versioning and documentation your other vendors can actually integrate against.

Automation & Scripting

Workflow automation with n8n, Make and custom Python — the repetitive work your team shouldn't be doing by hand.

AI & Software Consulting

Expert consultation on AI implementation, software architecture, ERP integration and digital transformation strategy. If it runs on data and touches revenue, I've probably built one before.

How I Work

Short loops. Working software early.

01

Discover

We sit with your team, map the real process (including the workarounds) and find where the money leaks.

02

Design

Screens, data model and reports are agreed before a line of production code is written.

03

Build

Two-week increments. You see and use the software as it is built, not at the end.

04

Deploy

Data migration, user training and a parallel run until you trust it.

05

Support

I stay on: fixes, new modules and the changes your business grows into.

Selected Work

Shipped for founders across eleven countries — AI SaaS, fintech, Web3 and platform work.

HypeZy – Instagram automation platform
Automation Platform

HypeZy

Instagram automation platform built with Next.js and React — auto DMs, keyword triggers, post scheduling and AI captions for streamlined social media management.

Next.js React Automation
View Project
Jaipur Business – business networking platform and directory
Web Application

Jaipur Business

A business networking platform and directory connecting local businesses for collaboration — requirement posts, verified recommendations, encrypted chat and community polls.

React NestJS PostgreSQL B2B
View Project
Torque Finance – DeFi application
DeFi Application

Torque Finance

A comprehensive DeFi platform integrating multiple protocols, including GMX and Stargate, under one vault interface.

Solidity Web3 React
View Project
MindLight AI – AI SaaS platform
AI SaaS

MindLight AI

An AI-powered SaaS platform delivering intelligent insights and automation for productivity teams.

Next.js LLM SaaS
View Project
Annuity Rates HQ – financial rates comparison platform
Finance Platform

Annuity Rates HQ

A financial rates comparison platform serving real-time annuity data and analytics for investment decisions.

Next.js Data Analytics
View Project
Sea Token – Web3 staking platform
Web3 & Staking

Sea Token

Complete tokenomics solution with staking mechanisms and automated reward distribution.

Solidity Staking Web3
View Project
Alpha Sharks – NFT marketplace smart contracts
Smart Contracts

Alpha Sharks

Robust smart-contract architecture for an NFT marketplace with advanced tokenomics and reward mechanics.

Solidity NFT Tokenomics
Ash Inc – AI job-hunting dashboard
AI Dashboard

Ash Inc

An AI-powered job-hunting dashboard with intelligent matching algorithms, built on Supabase.

React Supabase AI
Smart Finance – backend microservices
Backend Services

Smart Finance

Scalable microservices architecture for financial data processing with real-time analytics.

Java Microservices APIs
Narativ Lab – NFT membership pass minting platform
NFT Minting

Narativ Lab

NFT minting platform and on-chain membership pass for the Narativ community.

NFT Web3 Solidity
The Tiger Clan – NFT collection
NFT Collection

The Tiger Clan

NFT collection development — minting smart contracts and launch site for a generative art collection.

Solidity NFT

Testimonials

Thirty-plus five-star reviews from clients in Switzerland, India, Israel, the USA and Italy.

★★★★★
Trading Algorithm Development · Centrabit

"Pranjal is the best developer I have gotten to know through this channel or other similar channels. He immediately understood how our app worked in technical detail, he started and ended his development before schedule and was generally fast, helpful and productive."

Carl Lundstrom · Zurich, Switzerland
★★★★★
Alpha Sharks · Blockchain

"It has been an amazing experience exploring the project with Pranjal. Will definitely be working with him in future 🤝"

"Working with Pranjal is the best experience! The skills and knowledge he brings to the table is a game changer for any NFT / Web3 project."

K2 · India
★★★★★
The Little Surfers · NFT & Website

"Our team was looking for a Web3 developer for an NFT project and I interviewed a few until I met Pranjal. Right from the start he was very professional, most notably the ease of communication and transparency. Good and stable communication is super-essential when working with freelancers, and if I could give 10 stars for that part alone I would."

"Pranjal not only did a good job and was on time, but was very patient when it came to explaining the technicalities to me, giving me professional advice, and even going outside of the scope of work within reason. I will definitely recommend Pranjal for any Solidity/Web3 job."

Elior Cohen · Israel
★★★★★
Python Custom Automation Script

"Pranjal was excellent, fast, great at communicating, and completed the custom automation script perfectly. I can't wait for our next project together!"

James Fry · USA
★★★★★
Funky Salamanders · NFT & Web3

"Great communication, he speaks English fluently. Delivered the project in time. Exceptional work!"

Gherardo Fabrizio · Italy

Questions Clients Ask

Straight answers on cost, timelines, Tally migration and who owns what — the things worth settling before a project starts.

What AI solutions do you offer?

I build AI agents and intelligent applications on LangChain, RAG pipelines and vector databases: WhatsApp lead-qualification agents, document processing, knowledge assistants and LLM features inside the tools your team already uses. Every agent is grounded in your own data, restricted to a defined scope, and hands off to a human the moment a question falls outside it.

Do you build custom ERP and billing software?

Yes. I build custom ERP, GST billing and order management systems around how your business actually trades: grade- and size-wise stock, weight-based rates, credit limits checked before an order is confirmed, and part-load dispatches. SteelERP is the flagship, and tailored ERPs are delivered module by module with the first one live early.

Can you migrate our data from Tally or Busy?

Yes. Masters, ledgers, stock items and opening balances move across. Fields are mapped with your accountant and balances reconciled before cutover. Migrate at a quarter- or year-end so you are not splitting a year across two systems, budget time for cleanup, and keep Tally read-only as a fallback initially.

How long does it take to go live with a custom ERP?

Plan in months, not weeks, for a full ERP, but you will see working software far earlier. I ship in two-week increments, so a first usable module, usually billing or stock, lands early and the rest follows while your team is already using it. What stretches timelines is messy legacy data, unclear internal approvals and adding scope mid-build.

Who owns the source code and the data once the project is done?

Ownership is agreed in writing before work starts. For custom builds I hand over source code, database and documentation on completion. Your business data stays yours throughout and is exportable in standard formats, so there is no lock-in. An NDA before you share process details is normal.

Do you work with clients outside India?

Yes. I have delivered projects for clients in 11 countries, including the USA, Switzerland, Israel and Italy, working remotely with overlap on your hours. Most engagements start with a free 30-minute call, and I reply to enquiries within one working day.

Let's Build It

Tell me about the process you want fixed. A thirty-minute call is usually enough to tell whether software is the answer.

Send Message

Sending…
Your message has been sent. I'll reply within one working day.

Contact Information

Phone / WhatsApp

+91 92569 97690

Location

Jaipur, Rajasthan, India · Working remotely worldwide

Response Time

Within one working day

Connect