Pranjal Surana
Founder, Flip Retail · AI, ERP & Software Engineer
I'm a full-stack engineer and the founder of Flip Retail, the product and engineering studio of Surana SPG. I build AI agents, custom ERP and GST billing systems, order management and SaaS products for businesses that run on inventory, orders and margins. Over six-plus years I've delivered 50+ projects for 30+ clients across 11 countries.
I'm the maker of SteelERP, AI Counsellor and JewelShoot, and my client work spans AI SaaS, fintech and Web3, including 20+ DeFi and NFT projects that collectively raised $1M+. I put AI where it removes work, not where it looks impressive in a deck.
Products
Software I own, ship and support. Each one started as a real problem a real business brought me.
SteelERP
Enterprise ERP & Order Management for B2B distributors — from inquiry to invoice in one unified platform. Purpose-built for steel and metal traders, then generalised for any distributor running on quotations, part-loads and credit cycles. Multi-tenant, role-aware, and reconciled down to the last kilogram.
- Inquiry → Quotation → Order → Dispatch → Invoice
- Live inventory across grades, sizes and godowns
- GST-ready billing with credit & ledger tracking
- Role-based access for sales, stores and accounts
- Dashboards for margin, ageing and supply chain
- Data migration from Tally or Busy
AI Counsellor
A WhatsApp AI agent that qualifies leads and books appointments for study-abroad consultancies — around the clock, in the language the student types in.
Learn More Generative AI · ImagingJewelShoot
AI jewellery photography. Upload one photo and get catalogue-ready model shots and reels in under a minute — no studio, no model, no reshoot.
Learn More Automation · GrowthHypeZy
Instagram automation that feels human — auto DMs, smart triggers and AI-powered content scheduling for brands that live on social.
Learn More Marketplace · B2BJaipur Business
A hyperlocal B2B networking platform and directory connecting Jaipur's entrepreneurs, suppliers and service providers.
Learn MoreAI Solutions, Software Solutions & ERP Development Services
And when you need something built from scratch: the same engineer who ships the products above takes on client work. Fixed scope or embedded, whichever gets you live faster.
AI Solutions & Development
Intelligent applications built on LangChain, RAG pipelines, vector databases and custom ML models — enterprise-grade AI systems, not demos. Knowledge assistants, document processing, forecasting and LLM features inside the tools your team already uses.
AI Agents Development
Custom AI agents that do real work inside your business: qualify leads on WhatsApp, read and key documents, take orders, chase payments and update your ERP or CRM — with a person approving anything that matters.
Custom ERP & Billing
Tailored ERP systems, GST billing and inventory management designed around how your organisation actually operates — delivered module by module, with the first one live early.
Web Application Development
Customer portals, internal tools, dashboards, marketplaces and workflow apps built with React, Next.js and Java on solid back ends and APIs — shipped in two-week increments you can use as they are built.
SaaS Product Development
From MVP to multi-tenant platform: subscription billing, tenant isolation, role-based access and AI features built in. I run my own SaaS products, so I build like an owner, not a contractor.
API Development
RESTful and GraphQL APIs with robust architecture, versioning and documentation your other vendors can actually integrate against.
Automation & Scripting
Workflow automation with n8n, Make and custom Python — the repetitive work your team shouldn't be doing by hand.
AI & Software Consulting
Expert consultation on AI implementation, software architecture, ERP integration and digital transformation strategy. If it runs on data and touches revenue, I've probably built one before.
How I Work
Short loops. Working software early.
Discover
We sit with your team, map the real process (including the workarounds) and find where the money leaks.
Design
Screens, data model and reports are agreed before a line of production code is written.
Build
Two-week increments. You see and use the software as it is built, not at the end.
Deploy
Data migration, user training and a parallel run until you trust it.
Support
I stay on: fixes, new modules and the changes your business grows into.
Selected Work
Shipped for founders across eleven countries — AI SaaS, fintech, Web3 and platform work.
JewelShoot
AI jewellery photography — one phone photo in, catalogue-ready model shots, Amazon-compliant stills and lip-synced reels out in under a minute.
View Product
HypeZy
Instagram automation platform built with Next.js and React — auto DMs, keyword triggers, post scheduling and AI captions for streamlined social media management.
View Project
Jaipur Business
A business networking platform and directory connecting local businesses for collaboration — requirement posts, verified recommendations, encrypted chat and community polls.
View Project
Torque Finance
A comprehensive DeFi platform integrating multiple protocols, including GMX and Stargate, under one vault interface.
View Project
MindLight AI
An AI-powered SaaS platform delivering intelligent insights and automation for productivity teams.
View Project
Annuity Rates HQ
A financial rates comparison platform serving real-time annuity data and analytics for investment decisions.
View Project
Sea Token
Complete tokenomics solution with staking mechanisms and automated reward distribution.
View Project
Alpha Sharks
Robust smart-contract architecture for an NFT marketplace with advanced tokenomics and reward mechanics.
Ash Inc
An AI-powered job-hunting dashboard with intelligent matching algorithms, built on Supabase.
Smart Finance
Scalable microservices architecture for financial data processing with real-time analytics.
Narativ Lab
NFT minting platform and on-chain membership pass for the Narativ community.
The Tiger Clan
NFT collection development — minting smart contracts and launch site for a generative art collection.
Testimonials
Thirty-plus five-star reviews from clients in Switzerland, India, Israel, the USA and Italy.
Questions Clients Ask
Straight answers on cost, timelines, Tally migration and who owns what — the things worth settling before a project starts.
What AI solutions do you offer?
I build AI agents and intelligent applications on LangChain, RAG pipelines and vector databases: WhatsApp lead-qualification agents, document processing, knowledge assistants and LLM features inside the tools your team already uses. Every agent is grounded in your own data, restricted to a defined scope, and hands off to a human the moment a question falls outside it.
Do you build custom ERP and billing software?
Yes. I build custom ERP, GST billing and order management systems around how your business actually trades: grade- and size-wise stock, weight-based rates, credit limits checked before an order is confirmed, and part-load dispatches. SteelERP is the flagship, and tailored ERPs are delivered module by module with the first one live early.
Can you migrate our data from Tally or Busy?
Yes. Masters, ledgers, stock items and opening balances move across. Fields are mapped with your accountant and balances reconciled before cutover. Migrate at a quarter- or year-end so you are not splitting a year across two systems, budget time for cleanup, and keep Tally read-only as a fallback initially.
How long does it take to go live with a custom ERP?
Plan in months, not weeks, for a full ERP, but you will see working software far earlier. I ship in two-week increments, so a first usable module, usually billing or stock, lands early and the rest follows while your team is already using it. What stretches timelines is messy legacy data, unclear internal approvals and adding scope mid-build.
Who owns the source code and the data once the project is done?
Ownership is agreed in writing before work starts. For custom builds I hand over source code, database and documentation on completion. Your business data stays yours throughout and is exportable in standard formats, so there is no lock-in. An NDA before you share process details is normal.
Do you work with clients outside India?
Yes. I have delivered projects for clients in 11 countries, including the USA, Switzerland, Israel and Italy, working remotely with overlap on your hours. Most engagements start with a free 30-minute call, and I reply to enquiries within one working day.
Let's Build It
Tell me about the process you want fixed. A thirty-minute call is usually enough to tell whether software is the answer.
Send Message
Contact Information
Phone / WhatsApp
Location
Jaipur, Rajasthan, India · Working remotely worldwide
Response Time
Within one working day